Manuals and Services
How-to manual scams target the masses; anyone who is willing to
send a nominal amount for instructions, presumably guaranteed to
work, on how to get employment, start your own business, track
down lost money, take advantage of government auctions, receive
They promise the moon but deliver only green cheese in the form
of a flimsy, poorly designed, stapled brochure containing the most
basic and generic of information, easily obtainable from any library
or government agency at no charge.
Some Truth in Advertising
One con, familiar with the actual mechanics and reality of how-to
offers, took the scam to the next level by offering to "franchise" the
operation to greedy individuals seeking to knowingly take advantage
of others. This may be one case where the victims actually deserved
Sale of Distribution Rights to Consumer
Multi-Million Dollar Publishing Company - $199
"If you ever wanted 'the easy way out' to make a lot of
money with a business of your own. Here is the easiest way to
"For the past five years or so, I've been running small,
inexpensive ads in the back of many large national magazines
and on the Internet. From these ads I've been selling little
manuals which sold for from $14.95 - $49.95 each and I always
ran a different ad for each manual I was selling."
"I have collected the reprint rights to 15 different HOT
SELLING manuals on topics that consumers really need.
It is very cheap to produce HOW-TO manuals.
It usually costs me about 40 cents to produce each manual that
I get to sell for as much as $49.95. That' s one hell of a
"Each manual brings me about $2000 - $4000 per
week - PER AD. This is big money stuff. A very lucrative
business to be in."
"Well, this is where the unbelievable offer comes in.
I hope you're sitting down for this one, because it is a once
in a lifetime offer for you. I do not know of any easier way
for you to become financially independent. In fact, THERE
IS NO EASIER WAY!!! Since I 'm so busy selling my best-selling HOW-TO business
books nowadays I do not have the time to service these ads. It'
s just that I really can't find the time to have all the orders
taken care of in a timely fashion."
"I 'm willing to sell you the entire set of reprint rights
to all 15 of these manuals on a 3 1/2 " floppy disk. I'
m also willing to give you the rough drafts of the actual ads
that sold these manuals!!! All you have to do is have them copied.
You can do it yourself - or you can take them all to a local
copy shop. This is why I say Push One Button And Start Your Own
Million Dollar Publishing Company. "
"Remember these are PROVEN winners!"
"One of the manuals in this kit sold $4,000,000 worth
by a Florida man. Now, I've got the reprint rights and I'll sell
them to you. If you're wondering how much this will cost you.,
think about it for a minute. There are 15 different manuals that
can make you $3000 per week - each manual. That equals $45,000
per week if you placed an ad in one magazine. Now there are thousands
of magazines and newspapers out there. You can place these ads
in more magazines as you make more money and you can also sell
them through direct mail."
"You get to make a ton of money off these manuals, for
as long as you wish. All I ask for is $199.00 and I'll include RUSH shipping
for free! There is only one drawback. I will only allow 200 sets
of my Publishing Company In A Box to be sold. It won' t make
much sense if I sold the kit to 1000 or 2000 people because the
market would be saturated with the same manuals and I don't want
that. To make sure the same people who invest in this offer get
the same results I got in the past 5 years only 200 people can
have it for $199.00."
"Anyone who gets their check in to me late, I'll simply
send it back uncashed. For only $199.00 I'm going to let you
in on the easiest money you'll ever make. Rush me your payment
of $199.00 right now and get your very own MILLION-DOLLAR publishing
In fact, he has not been selling the consumer manuals for five
years already and the experiences quoted are not his actual experiences
over that five year period.
People who purchase from him the right to reproduce and distribute
various how-to manuals can not begin to expect to achieve a specific
level of earnings, such as $2,000 to $4,000 per week for each individual
ad promoting a single manual, $45,000 per week for 15 ads promoting
15 manuals, $4,000,000 overall for one particular manual,
or untold millions of dollars each year.
Now You Know The Secret
"Top secret, I worked for him, he
made millions, I took the idea and now I'm selling it."
"I will return $4,000,000 in one year to silent partner with
$24,000 investment. Call 714/285- 6320, J.B. Morgan."
By placing these ads in newspapers promising sparkling investment
returns one con first got numerous people to call. He would then
describe to them his business plan to sell self-help manuals through
telemarketing and radio ads, saying that he had a copyrighted manual
ready for sale and provided fictitious radio test results to further
pique their interest. For their investments, he promised a 50%
share in his company.
Five investors lost all of their "investment", totaling
$72,043. Upon conviction for one count of wire fraud he was sentenced
to 27 months imprisonment with three years supervised release.
Second Class Scammers
03/02 - Going under the names Dean and Bass and
the Second Class Citizens' Committee, James Dean
of Mobile suggested through his web site and toll free number that
African Americans who had filed a federal tax return within the
last three years could -- with a little help and a fee of about
$150 -- now be due a rebate of $40,000 or more.
The advertised rebates were not reparations, he said, but refunds
of "overpayments" on taxes that blacks had to pay during
the century after the Civil War when they were often denied full
Nonetheless, reparations claims began showing up on federal tax
returns in the early 1990s prompted by scams which are aimed at
milking the debate over whether government owes financial compensation
to blacks as a consequence of slavery.
Such businesses tend to be clustered in the South, and their numbers
appear to be growing according to the IRS who reported receiving
almost 80,000 returns last year claiming more than $2.7 billion
in false reparation refunds. By the time victims discover their
refund claims are rejected their money and the promoters are long
The Justice Department has sued two men in Mississippi and Virginia,
claiming the men had filed returns seeking fraudulent tax refunds
of up to $500,000 per client. Though not yet charged Dean acknowledges
that he is now under investigation by both the Internal Revenue
Service and the U.S. Postal Service.